Work: 7Core Wellness
A strategic update.
Jen Gerasimas is a talented and highly-qualified trainer and guide in developing healthy habits that truly improve people’s quality of life. Though she was familiar with StoryBrand and had started applying it to her communications, spending time on marketing took her away from her passion: spending time with her clients. We worked with her to create new Brandscripts, refresh her online presence, and provided hourly consulting when needed.
We facilitated a one-on-one Brandscripting session via Zoom, working through each of the 7 parts to discern exactly what 7Core’s target customers wanted. This work served as the foundation for all future content developed for the website and other marketing collateral.
StoryBrand Brandscript
Using the Brandscript and existing content, we developed new copy for the entire website, elevating the true value propositions for each type of service offered by 7Core and creating clarity on how to become a client. We also sorted through the rich library of existing educational content to discern valuable lead generators, rethinking how the content could be presented and used to drive deeper engagement and conversion.
Content evaluation & website copywriting
Using StoryBrand design principles, we developed new page layouts and created basic wireframes that worked with the existing website template. Finding layout solutions without overhauling the entire website helped deliver a cost-efficient and manageable update.
Website layouts
Hourly consulting
We worked with 7Core on an hourly basis to provide strategic guidance on service offerings, edits on new educational content, and general communication strategy. This gave them flexibility to have the right level of marketing support when they needed it.
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